DEFF: Coffee Brand Identity

DEFF x

A New Generation Coffee Brand
With the Creative Touch of Binaen Design Studio

Deff embodies the motto: “New generation coffee; old generation warmth,” aiming to bring modern coffee culture together with a cozy and inviting atmosphere.

In the brand design, we focused on reflecting the visual and emotional essence of coffee through thoughtful details: The “D” letter is represented by the fullness and handle of a latte cup, symbolizing the brand’s warm and friendly spirit. The color palette transforms the coffee experience into a visual narrative: Espresso blue conveys the depth and intensity of coffee beans, Latte cream reflects the comforting warmth of a cup of coffee, erracotta red captures the earthy tones of the lands where coffee originates.

Deff offers an experience that goes beyond coffee. At Binaen, we take pride in crafting a creative identity that captures both the warmth and modernity of this unique brand.